Key benefits of insights ROI measurement are a better seat at the table and increased control of the budget What benefits has the CI function experienced from impact measurement? . d e v r Total Stage 1 Stage 4 e s e r s t h g i r It has helped us identify areas l l 69 A . k we need to work on r o w t e N s s CI has achieved more of a seat e n i 59 s u B at the table ch r a e s e R We've increased investments in, l a 33 b o l and expenditure on, CI G e Th d The CI function has been given n a c. n control over more of the CI 28 I , p u o budget t r r G o p g e n i R t l It has resulted in more effective y u d s 22 u n t Co S capital allocation 7 n 1 o 0 t 2 s o t B ghe i We've increased our CI s Th In 14 y f b o personnel headcount 7 OI 1 R 0 2 - © N Indexed to total Indexed to total B t h g i GRr G y C p Source: BCG / GRBN ROI of Insights survey, May 2017 (N = 187) = Statistically significant at 95% level 25 B Co