By stage 4, companies almost always measure ROI, while only half do in stage 1 . How often do you try to measure the success of the projects at some point after completion? d e v r e s e r s Companies (%) t h g i r l l A . ~50% always k r o 27 w 29 trying to t e N measure still s 45 48 s e n i low for stage 4 s u B ch r a e s e R l a b o l G e Th 51 d n a c. n 29 I 24 , p u o 10 t r r G o p g e n i R t Stage 1 Stage 2 Stage 3 Stage 4 l y u d s u n t Co S 7 n 1 o 0 t 2 s o ~11% of stage 1 companies t B ghe Always Usually Half the time or less i s Th In never measure y f b o 7 OI 1 R 0 2 - © N B t h g i GRr G y C p Source: BCG / GBRN ROI of Insights survey, May 2017 (N = 187) 24 B Co