• By stage 4, companies almost always measure ROI, while only half do in stage 1 • Key benefits of insights ROI measurement are a better seat at . d e the table and increased control of the Insights budget v r e s e r s t h g i r l l A • Stage 4 companies also increasingly see impact across variety . k r o w t e of decisions N s Key Take-Aways: s e n i s u B ch r a e • Industry-wise, retail is on the leading-edge of measurement, s e R ROI Measurement l a b o while professional services and health & wellness lag l G Landscape e Th d n a c. n I • With senior executives on board and some process in place, key , p u o t r r G o barriers remaining are addressable for Insights teams p g e n i R t l y u d s u n t Co S 7 n 1 o 0 t 2 s o t B ghe i s Th In y f b o 7 OI 1 R 0 2 - © N B t h g i GRr G y C p 23 B Co