Qualitative Insights . d The research indicates that those Insights functions e v r e s e r s measuring the impact they are having on the t h g i r l l A business, are reaping significant benefits from doing . k r o w A Key Benefit of t so. e N s s e n i Insights ROI s u B ch r Measurement: a e s e R Being “in the room” when important decisions are l a b o l G being made and being asked to input into those e Th More Influence d n a decisions are clear signs that the function is c. n I , p u o perceived as a strategic partner in their t r r G o p g e n i R t l organizations. y u d s u n t Co S 7 n 1 o 0 t 2 s o t B ghe i s Th In y f b o 7 OI 1 R 0 2 - © N B t h g i GRr G y C p 26 B Co