A Key Benefit of Insights ROI Measurement: More Influence . d e v r e s e “We have a committee, which the CEO, CFO, the Head of Strategy, Head of HR, the CTO and r s t h g i r l myself sit on. Any expenditure or deal that anyone is doing in the business, over a certain l A . k r o w threshold, has to go through that committee before it can be signed off. My role in that is to t e N s s e ensure that everything that we spend over that threshold has an appropriate level of n i s u B ch measurement attached to it and to challenge people as to what their success looks like on this r a e s e R l expenditure.” a b o l G e Th d n a c. n I , p u o t r r G o p g e n i R t l y u d s u n t Co S 7 n 1 o 0 t 2 s o t B ghe i s Th In y f b o 7 Head of Insights, Consumer Services OI 1 R 0 2 - © N B t h g i GRr G y C p 27 B Co