AKey Benefit of Insights ROI Measurement: More Resources . d e v r e s e r “Research is their easiest thing to negate “Headcount has come down and if I go back s t h g i r l the need for because you haven’t really a little further, essentially the team size l A . k r o w assessed the value of it in quantitative and the budget have been almost halved t e N s s e n terms to say this is how much we’re over a six-year period. We became a i s u B ch r actually benefiting from what we do.” convenient place to cut.” a e s e R l a b o l G e Th d n a c. n I , p u o t r r G o p g e n i R t l y u d s u n t Co S 7 n 1 o 0 t 2 s o t B ghe i s Th In y f b o 7 Head of Insights, Banking / Head of Insights, Insurance OI 1 R 0 2 - © N B t h g i GRr G y C p 30 B Co