Qualitative Insights . d e v r e s e r s t h g i r l l A One key way in which agencies can assist clients with ROI measurement is . k r o w through the collection of and use of benchmark data. t e N s s e n i s u B Agency Also, agencies need to ensure they are asking for briefs, speaking to business ch r a e s e Involvement partners and tying their own work back to the business objectives. R l a b o l G e Th d Agencies should work together with the client to identify how the client may n a c. n I start to measure their work, either on a project, business decision-making area , p u o or overall relationship level. t r r G o p g e n i R t l y u d s u n t Co S 7 n Finally agencies can advise clients on how to communicate about the business 1 o 0 t 2 s o t B impact of their work to Executive Leadership Teams, CEOs and Boards. ghe i s Th In y f b o 7 OI 1 R 0 2 - © N B t h g i GRr G y C p 69 B Co