Agency Involvement . d “I’m very open- in an appropriate way- with “The team that manages that, yes, definitely e v r e s e r s all our business data with them. So, KPI and have models that they use to translate what t h g i r l l A things like that, ultimately, if that’s proving they’re aiming for in order to either retain client . k r o w t whether something has worked or not, the numbers or manage the perception of the brand e N s s e n i s brief, the response from the agencies, they in market. They do have that for themselves. And u B ch r a e have to know that to build the right blend of then they also rely heavily on benchmarks or s e R l a b o methodology to get us to that answer.” norms that are created for the industry.” l G e Th d n a c. n I , p u o t r r G o p g e n i R t l y u d s u n t Co S 7 n 1 o 0 t 2 s o t B ghe i s Th In y f b o 7 Head of Insights, Consumer Services / Head of Insights, Insurance OI 1 R 0 2 - © N B t h g i GRr G y C p 70 B Co