A Key Barrier to Insights ROI Measurement: It’s Difficult to Do . d e v r e “Some of the return on Insights work doesn't “The ROI metric would be on the s e r s t h g i r come for years. So you have to just have the combined project and not necessarily l l A . k r wherewithal or the perseverance to keep that on the methodology level.” o w t e N s s going so people can see that that initiative we e n i s u B worked on in 2014 now is hitting the market. ch r a e s e R Now what's the sales attached to that? We l a b o l G don't have that discipline.” e Th d n a c. n I , p u o t r r G o p g e n i R t l y u d s u n t Co S 7 n 1 o 0 t 2 s o t B ghe i s Th In y f b o 7 Head of Insights, CPG / Head of Insights, Insurance OI 1 R 0 2 - © N B t h g i GRr G y C p 38 B Co