Qualitative Insights Everyone we talked to understands that the measurement of Insights . d ROI is difficult to do, and for many reasons: Indirect impact, time lag, e v r e s e r difficulty in isolating from other impacts. s t h g i r l l A . k A Key Barrier to r o w The difference comes when one looks at how Insights leaders react to t e N Insights ROI s s e the challenge. Put simply, those who measure their business impact n i s u B Measurement: have found ways to overcome these challenges. And there is not just ch r a e s one solution, rather each leader has developed their own set of e R l a b o solution based on their resources, their organizational structure, and l G It’s Difficult e Th culture. d n a to Do c. n I , p u o t r r G o A good first step is to set up budget allocations by BU or function and p g e n i R t l y u d s horizontal topics and track them. Then, within BUs or functions, have u n t Co S 7 n 1 o 0 t alignment meetings around the timing of strategic planning and 2 s o t B ghe i operating budgets. Educating the organization on thematic research s Th In y f b o 7 and investing is a good initial step, too. OI 1 R 0 2 - © N B t h g i GRr G y C p 37 B Co