Qualitative Insights . d e v r e Those Insights functions measuring their impact seem to be closer to s e r s t the decision-makers in their organizations. In bigger organizations, h g i r l l A they tend to have people embedded within business units and . k A Key Barrier to r o w established procedures in place to help them measure their ROI. t e N Insights ROI s s e n i s u B Measurement: ch r a Two of these key procedures which enable ROI to be measured are 1) e s e R l a good briefing document, which has a section on the business a b o l G Distance from objectives and expected outcomes from the research, and 2) a good e Th d n a Decision-Makers feedback system, which enables them to measure the impact. c. n I , p u o t r r G o p g e n i R t One key success factor would seem to be that success is shared with l y u d s u n t Co S the business owner, so that the measurement of Insights ROI also helps 7 n 1 o 0 t 2 s o t B the business owner report upwards on their own ROI. ghe i s Th In y f b o 7 OI 1 R 0 2 - © N B t h g i GRr G y C p 39 B Co