A Key Barrier to Insights ROI Measurement: Distance from Decision-Makers . d e v r e s e r s t h g i r l l A “It's a win-win situation; for ourselves, being able to say that this is the value that we . k r o w t essentially add, and then also for business to say that as a result of the initiatives this is what e N s s e n i s has been delivered to the business.” u B ch r a e s e R l a b o l G e Th d n a c. n I , p u o t r r G o p g e n i R t l y u d s u n t Co S 7 n 1 o 0 t 2 s o t B ghe i s Th In y f b o 7 Head of Insights, Banking OI 1 R 0 2 - © N B t h g i GRr G y C p 40 B Co

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