AKey Benefit of Insights ROI Measurement: More Autonomy, More Job Satisfaction . d e v r e s e r “My central budget here is owned by us and I “One of my conditions of staying with the s t h g i r l don’t have to ask anybody for permission. My company, a few years ago, was that I be l A . k r o w boss definitely will not interfere. A very large given some of my own budget for things like t e N s s e n proportion of our central budget is used for innovation and development. It’s been a i s u B ch r developing new tools or experimenting with little tricky holding onto it.” a e s e R l a new technology Another part of ROI which we b o l G e are driving very consciously is to remove Th d n a c. everything where we know it has no ROI.” n I , p u o t r r G o p g e n i R t l y u d s u n t Co S 7 n 1 o 0 t 2 s o t B ghe i s Th In y f b o 7 Head of Insights, CPG / Head of Insights, Health & Wellness OI 1 R 0 2 - © N B t h g i GRr G y C p 32 B Co