AKey Benefit of Insights ROI Measurement: More Autonomy, More Job Satisfaction . d e v r e s e r “We ran a marketing mix modelling project and identified 15 million dollars in savings s t h g i r l l A off the spin. Which is huge. So, later that same week, the analyst working on this was . k r o w t e asking the brand team for a hundred thousand dollars to do a study. And the guys, the N s s e n i s u project managers he asked, were like, oh no, that’s not in the budget, I can’t get you B ch r a e s that. And their VP turned around and said she just saved us fifteen million dollars, get e R l a b o l G her the money.” e Th d n a c. n I , p u o t r r G o p g e n i R t l y u d s u n t Co S 7 n 1 o 0 t 2 s o t B ghe i s Th In y f b o 7 Head of Insights, Health & Wellness OI 1 R 0 2 - © N B t h g i GRr G y C p 33 B Co