Qualitative Insights Insights functions measuring their ROI seem more likely to have control, at least jointly, on how to spend their budget, as well as to have the ability to set aside money within that budget for things like . d e v r e s experimentation and meeting unexpected needs. e r s t h g i r l l A Key Benefit A . k r o In contrast, Insights functions, who do not measure their ROI, seem w of Insights ROI t e N s more likely to have someone else control the budget and to have that s e n i Measurement: s u B budget 100% allocated before the start of the financial year, making ch r a e experimentation with new tools and techniques almost impossible. In s e R l a More Autonomy, these companies, if unexpected needs do arise then the requester b o l G e needs to find the budget themselves, with the result that sometimes Th More Job d n a important research does not get undertaken. c. n Satisfaction I , p u o t r r G o p g e n i R t l y u From the discussions with the Insights leaders, one gets the sense that d s u n t Co S 7 n those measuring their ROI have less negative stress at work and a 1 o 0 t 2 s o t B ghe higher job satisfaction than those who are not measuring their i s Th In y f b o business impact. 7 OI 1 R 0 2 - © N B t h g i GRr G y C p 31 B Co