30 “Research is their easiest thing to negate the need for because you haven’t really assessed the value of it in quantitative terms to say this is how much we’re actually benefiting from what we do.” A Key Benefit of Insights ROI Measurement: More Resources “Headcount has come down and if I go back a little further, essentially the team size and the budget have been almost halved over a six -year period. We became a convenient place to cut.” Head of Insights, Banking / Head of Insights, Insurance