2017 ROI of Insights Study (I/II): ~200 survey respondents, with high industry diversity & mix of regional vs. international focus Industry Scope . d e Responses (%) Responses (%) v r e s e r 100 100 s t h g CPG i r l l A Retail . k r o w Health/Wellness t e 75 75 N s Consumer Financial Services s e n i s Fashion & Apparel u B ch Non-CPG Consumer r a e s e 50 50 R Telecom l a b o Professional Services l G e Automotive Th d n a Restaurants 25 25 c. n I Travel and Tourism , p u o t r Media/Entertainment Domestic/Regional r G o p g e n i R t Consumer Services International l y u d s u n 0 0 t Co S 7 n 1 o 0 t 2 s o t B ghe i s Th In y Respondents represent a broad mix of domestic and international businesses f b o 7 OI 1 R 0 2 - © N B t h g i GRr G y C p Source: BCG / GRBN ROI of Insights survey, May 2017 (N = 187) 19 B Co