2017 ROI of Insights Study Overview Sample participant industries Broad and deep Insights exploration . d e v r e s e r s t h g Benchmarked nearly 200 respondents quantitatively in Q1 i r l l A 2017 . k r o w t • 10+ industry sectors broken out e N s s CPG Retail Health Consumer e • Insights and analytics leads and practitioners, business n i s and wellness financial services u B partners, and senior executives ch r a e s • Refreshing and expanding topics from BCG's 2015's study e R l a b o l G e Th Explored company-specific challenges and strengths through d n a interviews in H1 2017 c. n I , p Fashion Telecom Professional Automotive u • Interviewed 20 senior executives and insights leaders to o t r r G and apparel services o p g build on understanding of insights teams' ways of working e n i R t l y u d s and impact measurement in practice u n t Co S 7 n 1 o 0 t 2 s o t B ghe i s Th In y f b o 7 OI 1 R 0 2 - © N Restaurants Travel Media and B t h g i and tourism entertainment GRr G y C p 18 B Co