2017 ROI of Insights Study (II/II): ~200 survey respondents, over 70% of which have revenue of $1B+, and good senior participation . d e Revenue Function v r e s e r s Responses (%) Responses (%) t h g i r l l 100 100 A . k r o w t e N s s e n i 75 75 s u B ch r a e s e R l a b 50 50 o l G e Th d n a Greater than $10B c. n I 25 25 $5B-<$10B Senior Executive , p u o t r $1B-<$5B Business Partner r G o p g e n i R t $500-<$1B Practitioner l y u d s u n 0 0 t Co S 7 n 1 o 0 t 2 s o t B ghe i s Th In y Respondents represent senior leaders of large, scalable businesses f b o 7 OI 1 R 0 2 - © N B t h g i GRr G y C p Source: BCG / GRBN ROI of Insights survey, May 2017 (N = 187) 20 B Co