Insights ROI Measurement: New Product / Service Development and Innovation . d e v “What about the value that we bring which would be part of ROI in terms of making sure that r e s e r s t h we don't go forward with these things. If we hadn't done the work, if Insights weren't involved, g i r l l A . we would have gotten this product to the market and it would have failed, but because we did k r o w t e N the work, we know that the initiative or the product or whatever did not test well on all the s s e n i s u B key metrics and therefore we eliminated it. And so that piece of eliminating dud needs to be ch r a e s part of this conversation as well.” e R l a b o l G e Th d n a c. n I , p u o t r r G o p g e n i R t l y u d s u n t Co S 7 n 1 o 0 t 2 s o t B ghe i s Th In y f b o 7 Head of Insights, CPG OI 1 R 0 2 - © N B t h g i GRr G y C p 60 B Co