Insights ROI Measurement: Pricing Strategy and Tactics / Marketing Allocation and Tactics . d e v r e s e r “We have a sales model. You can tell it all the known factors, and then you can decide what s t h g i r l l price by different segments could be, and it would tell you how many sales you would make. We A . k r o w can play with the dynamics of pricing and promotion. It also helps with estimating the media t e N s s e n i spend from marketing. This is probably the piece of work that directly has the most impact s u B ch r financially across the business, because also within that model is all the financial data.” a e s e R l a b o l G e Th d n a c. n I , p u o t r r G o p g e n i R t l y u d s u n t Co S 7 n 1 o 0 t 2 s o t B ghe i s Th In y f b o 7 Head of Insights, Consumer Services OI 1 R 0 2 - © N B t h g i GRr G y C p 59 B Co