Qualitative Insights Insights functions measuring their ROI seem more likely to have control, at least jointly, on how to spend their budget, as well as to have the ability to set aside money within that budget for things like experimentation and meeting unexpected needs. A Key Benefit All rights reserved. of Insights ROI In contrast, Insights functions, who do not measure their ROI, seem Measurement: more likely to have someone else control the budget and to have that budget 100% allocated before the start of the financial year, making More Autonomy, experimentation with new tools and techniques almost impossible. In esearch Business Network. these companies, if unexpected needs do arise then the requester More Job needs to find the budget themselves, with the result that sometimes The Global R Satisfaction important research does not get undertaken. From the discussions with the Insights leaders, one gets the sense that eport those measuring their ROI have less negative stress at work and a higher job satisfaction than those who are not measuring their The Boston Consulting Group, Inc. and business impact. 7 BCG GRBN - ROI of Insight 2017 Study RCopyright © 2017 by