Qualitative Insights In addition to being more influential within their organizations, Insights functions measuring their ROI seem to have growing resources at their disposal, either in terms of budget to spend or headcount. In turn, many of Insights functions, which have not been able to demonstrate the impact they are having on the business, say they All rights reserved. A Key Benefit have seen decreasing budget and headcount over the last few years, of Insights ROI and also expect this downward trend to continue. Measurement: Almost all the Insights leaders we spoke to say that there is increasing esearch Business Network. demand for data and insights on customers within their organizations. More Resources Those Insights functions measuring ROI seem more likely to have the The Global R resources to meet that demand, whilst those who are not, are having to ask their suppliers to “cut corners” or say “no” to internal requests. In either case, there is a risk of decreasing satisfaction with eport the Insights function’s ability to serve the business, which could lead to a downward spiral of further cuts in budget and headcount. The Boston Consulting Group, Inc. and 6 BCG GRBN - ROI of Insight 2017 Study RCopyright © 2017 by