With senior executives on board and some process in place, key barriers remaining are addressable for CI teams What holds you back from defining success up-front, or measuring it ex-post, with more regularity and rigor? Largest barriers to measuring Secondary concerns Not a large barrier today All rights reserved. • Difficult to do – studies are • Consumer insights distant • Not required by senior used in many different ways from business decision-make rs executives esearch Business Network. • Difficulty in isolating impact • Business objectives not clearly • No agreed measurement of consumer insights defined pro cess The Global R • Time lag between insight • Insufficient staff to measure • Not a priority / don't see the delivery and business results value • Lack of alignment on eport important metrics The Boston Consulting Group, Inc. and Particularly challenging for Stage 1 companies Source: BCG / GRBN ROI of Insights survey, May 2017 (N = 187) 8 BCG GRBN - ROI of Insight 2017 Study RCopyright © 2017 by