Qualitative Insights Everyone we talked to understands that the measurement of Insights ROI is difficult to do, and for many reasons: Indirect impact, time lag, difficulty in isolating from other impacts. A Key Barrier to All rights reserved. Insights ROI The difference comes when one looks at how Insights leaders react to Measurement: the challenge. Put simply, those who measure their business impact have found ways to overcome these challenges. And there is not just one solution, rather each leader has developed their own set of esearch Business Network. It’s Difficult solution based on their resources, their organizational structure, and to Do culture. The Global R A good first step is to set up budget allocations by BU or function and eport horizontal topics and track them. Then, within BUs or functions, have alignment meetings around the timing of strategic planning and operating budgets. Educating the organization on thematic research The Boston Consulting Group, Inc. and and investing is a good initial step, too. 9 BCG GRBN - ROI of Insight 2017 Study RCopyright © 2017 by