Qualitative Insights Those Insights functions measuring their impact seem to be closer to the decision-makers in their organizations. In bigger organizations, A Key Barrier to they tend to have people embedded within business units and All rights reserved. Insights ROI established procedures in place to help them measure their ROI. Measurement: Two of these key procedures which enable ROI to be measured are 1) a good briefing document, which has a section on the business esearch Business Network. Distance from objectives and expected outcomes from the research, and 2) a good The Global R Decision-Makers feedback system, which enables them to measure the impact. One key success factor would seem to be that success is shared with eport the business owner, so that the measurement of Insights ROI also helps the business owner report upwards on their own ROI. The Boston Consulting Group, Inc. and 10 BCG GRBN - ROI of Insight 2017 Study RCopyright © 2017 by