Qualitative Insights Very few of the Insights leaders we talked to currently have any kind of framework in place for measuring the ROI and business impact of A Key Barrier to their work in a consistent manner. All rights reserved. Insights ROI Measurement: Despite not having a framework, those Insights functions measuring their impact seem to have realized that measuring the ROI of Insights is a “messy business”, requiring a mix of art and science. esearch Business Network. No Framework in Where it is possible to measure a direct profit metric they are doing Place The Global R so, but where they cannot, they are using a wide range of other surrogate measures to estimate the return on investment through business impact. eport The Boston Consulting Group, Inc. and 11 BCG GRBN - ROI of Insight 2017 Study RCopyright © 2017 by