• The first step to measurement is ensuring to set criteria beforehand, particularly quantitative • Beyond strategic planning and brand positioning, there is opportunity to better connect insights impact to key business decisions All rights reserved. How CI is Measured • Customer experience ROI measurement example: Revenue Today growth measured through growth in customer base and sales force effectiveness esearch Business Network. Key Take-Aways • Brand positioning ROI measurement example: Consumer brand The Global R equity measured through brand tracking, awareness, and even employee choices eport The Boston Consulting Group, Inc. and 12 BCG GRBN - ROI of Insight 2017 Study RCopyright © 2017 by