Qualitative Insights In companies where the ROI of Insights is measured, the internal briefing document is a critical instrument. As a minimum, it defines the business objectives, but even better the expected outcomes from the research. All rights reserved. How CI is A second important factor is to have strong modelling capabilities in order to both forecast and measure the ROI of Insights. For example, Measured Today in the area of strategic planning, a segmentation model is often used esearch Business Network. as the base for measuring ROI, since it enables easy comparison to what business outcomes would look like with or without the model. In The Global R the area of marketing allocation and tactics, media mix modelling is also an important tool, which Insights leaders are able to use to demonstrate a clear ROI, especially in terms of increased marketing eport efficiencies. Modelling is also important when trying to measure the ROI from pricing research. The Boston Consulting Group, Inc. and 0 BCG GRBN - ROI of Insight 2017 Study RCopyright © 2017 by