Qualitative Insights Companies, whose Insights functions are sophisticated in ROI measurement, also measure the ROI of Insights through measuring cost avoidance. This can be clearly demonstrated with respect to research carried out during new product and service development All rights reserved. processes, in such cases where the research has led to a project being shelved. In these cases, the company can easily estimate the How CI is cost savings made by not proceeding with the project as a Insights ROI measure. Measured Today esearch Business Network. In the customer experience space, one of the keys to being successful The Global R at measuring the ROI of Insights is the ability to isolate the change to be made to the process due to Insights recommendations. Once the change is isolated it is a relatively easy task to track the impact of eport that change on revenue growth and/or cost savings. The Boston Consulting Group, Inc. and 14 BCG GRBN - ROI of Insight 2017 Study RCopyright © 2017 by