The first step to measurement is ensuring to set criteria beforehand, particularly quantitative Those who explicitly set quantitative criteria Those who explicitly set qualitative criteria before projects begin before projects begin  % of respondents  % of respondents All rights reserved.  100  100  80  80  60  47  60 esearch Business Network.  13  40  40 The Global R  20  43  44  20  26  17  Always  Often  18 eport  0  0  9  Actively measure ROI  Sometimes or  Actively measure ROI  Sometimes or seldom measure ROI seldom measure ROI The Boston Consulting Group, Inc. and Source: BCG / GRBN ROI of Insights survey, May 2017 (N = 187) 15 BCG GRBN - ROI of Insight 2017 Study RCopyright © 2017 by