•  By stage 4, companies almost always measure ROI, while only half do in stage 1 •  Key benefits of insights ROI measurement are a better seat at the table and increased control of the Insights budget •  Stage 4 companies also increasingly see impact across variety All rights reserved. ROI Measurement of decisions Landscape •  Industry-wise, retail is on the leading-edge of measurement, esearch Business Network. Key Take-Aways while professional services and health & wellness lag The Global R •  With senior executives on board and some process in place, key barriers remaining are addressable for Insights teams eport The Boston Consulting Group, Inc. and 3 BCG GRBN - ROI of Insight 2017 Study RCopyright © 2017 by