• More mature Insights functions measure the ROI of insights investments • Those who measure ROI have found more of a seat at the table, increased budgets, and control • When Insights teams measure ROI they typically do so after All rights reserved. strategic and ad hoc projects. The reports are shared with the CMO and executive team; the most mature Insights functions are Executive Summary transparent with and engage the Board esearch Business Network. • Identifying success criteria upfront is key for post-project The Global R measurement and, more generally, the integration of Insights into business decision-making eport • Project criteria should be specific to particular business decisions being affected The Boston Consulting Group, Inc. and • Agencies / firms need to lead more framing value creation and return from CI investments 2 BCG GRBN - ROI of Insight 2017 Study RCopyright © 2017 by