Key benefits of insights ROI measurement are a better seat at the table and increased control of the budget What benefits has the CI function experienced from impact measurement? Total Stage 1 Stage 4 It has helped us identify areas  69 All rights reserved. we need to work on CI has achieved more of a seat 59 at the table We've increased investments in, esearch Business Network. and expenditure on, CI 33 The Global R The CI function has been given control over more of the CI 28 budget It has resulted in more effective eport capital allocation 22 We've increased our CI  14 The Boston Consulting Group, Inc. and personnel headcount Indexed to total Indexed to total Source: BCG / GRBN ROI of Insights survey, May 2017 (N = 187) = Statistically significant at 95% level 4 BCG GRBN - ROI of Insight 2017 Study RCopyright © 2017 by