Likely due to the need for reliance on health information/professionals during the pandemic, the health authorities are the only industry to receive a notable bump in trust as a result of Covid-19. Media companies have faired the worst. Change in Level of Trust by Organizations/Professionals Net Change Trust Index The Health authorities 31% 50% 16% 4% +15 Your local police 20% 65% 13% 3% +7 Online stores 14% 70% 11% 5% +3 Pharmaceutical companies 16% 65% 14% 4% +2 Companies that provide internet search engines such as Google and Bing 13% 70% 11% 5% +2 Retailers with loyalty card programs 11% 73% 11% 5% +1 Banks or other financial institutions 13% 69% 14% 4% -1 Market research companies 11% 70% 13% 6% -2 Mobile phone operators 10% 72% 13% 5% -4 Data analytics companies 11% 66% 16% 7% -4 The government 24% 44% 29% 4% -5 Secret service organizations 10% 62% 18% 11% -8 Election and opinion polling companies 10% 65% 20% 5% -10 Social media companies such as Facebook and Twitter 10% 63% 22% 5% -11 Media companies 10% 60% 26% 5% -16 Trust More Trust the Same Trust Less Don't Know Net Change Trust Index = % Trust More – % Trust Less GRBN Global Trust Survey 2020 - Global Report © 2020 GRBN 28