Across the insights space, Covid-19 has had the most negative impact on trust in election and opinion polling companies. Trust Change in Market Research Trust Change in Data Analytics Trust Change in Election and Opinion Polling 70% 66% 65% -2 -4 -10 (Net Change (Net Change 16% (Net Change 20% Trust Index) 13% Trust Index) Trust Index) 11% 6% 11% 7% 10% 5% Trust More Trust the Same Trust Less Net Change Trust Index = % Trust More – % Trust Less Don’t know GRBN Global Trust Survey 2020 - Global Report © 2020 GRBN 29