BUILDING A STRONG CLIENT- AGENCY ROI PARTNERSHIP A key piece of delivering ROI and Impact is: who is doing the work. Insights teams and leaders are spending a When you do opt to outsource, measuring your ROI means more satisfactory agency huge amount of their time on project relationships. management activities (low-ROI activities). THE NEED FOR A CLIENT-AGENCY ACT NOW ROI PARTNERSHIP Do an ROI analysis of your team’s time. Use a proper hour-rate Satisfaction with ROI in external market research partners equivalent (your CFO can help here if you don’t know it). This will give you the real cost of DIY so you can compare against the opportunity cost of doing other activities, allowing you to smartly evaluate insourcing vs. outsourcing. Source: BCG/GRBN ROI of Insights survey, May 2017 (n=187)