BUILDING When evaluating your A STRONG agency vendors, look for these signs of a strong ROI partnership: • Resource outsourcing –you delegate CLIENT- project management work to an agency to free your team up for higher-ROI work. • Project-level Business Impact focus – they share and prioritize your Impact focus from AGENCY ROI RFP through execution. • Annual ROI review –you both assess what is/isn’t working and why, so they can PARTNERSHIP improve next year. • Proactively bringing in external expert partners – your agency brings in outside experts and manages cohesive teams and reports. • Curated thought leadership – they keep you on top of key issues, trends, and methodologies so you can be in-the-know in less time. • Performance metrics –build a mutually- beneficial reward system that supports an Impact focus. 28