Get comfortable promoting Insights, both the work Insights MAKE IT 6.has done and the value it has, or could bring. • Budget competition is increasingly steep and you will need to HAPPEN: fight to defend/gain in this area. • ROI measurements will help you, but you have to be ready to 7 TIPS TO sell “I see my job as a marketer of research, not a market researcher.” JUMPSTART -Insights Professional Share the glory. • Insights doesn’t solely control outcomes, so instead show how it YOUR ROI 7. contributes to key decisions. • This helps others, including the C-suite, connect Insights to their MEASUREMENT business value. “It’s a win-win situation; for ourselves, being able to say that this is the value that we essentially add, and then also for the business to say that as a result of the initiatives this is what has been delivered to the business.” -Head of Insights, Banking Ready for more? Access the full GRBN Building Business Impact Handbook for complete access to our detailed framework, templates, instructions, and tips for every stage of your measurement journey. 26