(Re)Define ROI – using MAKE IT 4.measures already in use within your organization. • Don’t try to introduce new metrics and complicate the process. HAPPEN: • Using familiar terms and measures will make your ROI reports easier to understand, and more useful to others in your company. 7 TIPS TO Get feedback from JUMPSTART 5.stakeholders. • Our templates make this easy. YOUR ROI • Collect anecdotal feedback (quotes, audio, video) and quantified feedback – both are critical to the ROI measurement process. MEASUREMENT UH-OH… Currently, getting systematic feedback from internal stakeholders is not a general practice. 25

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