GOODNEWS: Most Insights Leaders get alignment with internal stakeholders on business objectives before a project starts. BAD NEWS: Only half get those business objectives quantified. CURRENT PLANNING/FEEDBACK ACTIVITIES UNDERTAKEN ON MOST/ALL CI PROJECTS STATE It’s clear there’s plenty of room Have strong alignment with business Follow up with business partners Collect quantitative for improvement. partners (i.e., internal clients) on (i.e., internal clients) to feedback from your business objectives/decisions to be understand decisions that were made for a given research project made as a result of the research projects’ key stakeholders Plenty of room for Impact. ARE YOU READY TO DIG IN? Before a After a Project Project Starts Ends Use internal Use documents briefing containing Ask project key stakeholders documents for quantified business for open-ended feedback your projects objectives for your (either as part of a survey or projects separately) GRBN Insights Leaders Survey, 2019. Base: Client-side Insights Leaders (n=119) 23