MEASURING AND DEMONSTRATING BUSINESS IMPACT If you don’t measure it, it isn’t real. There is a clear correlation between the measurement of Impact and the level of maturity of the Insights function. Insights leaders – even in mature functions – are generally dissatisfied with the degree to which they are currently measuring Impact/ROI. We talked about the benefits, but measurement shouldn’t be just a piece of your plan. TRACKING AND REPORTING OF INSIGHTS Measurement should be BUSINESS IMPACT the foundation for your strategic plan. It should be both guide and compass for ensuring successful implementation. Measurement is also key to demonstrating the Impact of Insights to key stakeholders (like those who affect resources). Reporting the overall Impact your Insights team had on the Systematically tracking business in a given Reporting the fiscal year the team’s Business ROI/Business Impact Impact (either on a of your projects to the project or business- GRBN Insights Leaders Survey, 2019. decision level) projects’ key stakeholders 22 Base: Client-side Insights Leaders (n=117)