TIp 11 oPtIMIze And teSt FoR MobILe Mobile optimization has become a mantra in market research over the past decade. The onus has largely rested on survey platforms, but mobile opti- mization needs to be considered when designing the questionnaire as well. • Condense lengthy instructions • Show multiple questions per screen (as long as it doesn’t overwhelm respondents or require extensive scrolling) • Break up long grids into multiple questions And, don’t forget to test on multiple mobile devices! If the survey requires too many clicks or too much scrolling for your liking, respondents will proba- bly have a similar reaction. ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 32