TIp 12 be AdA CoMPAtIbLe creaTe ada accessIble onlIne surveys Improve access to marketing research for the 1.8 billion people worldwide uSeFuL LInkS living with visual impairment or blindness (WHO, 2018). Create survey de- signs that are compatible with screen readers and provide high contrast options. • MarketVision Research and Clovernook Center for the Blind and Vi- desIgn TIps: sually Impaired screen readers for pc and mobIle • More tips for ADA Accessible designs - www.ada.gov Limit elements on the page, keep instructions simple, focus on how and how often to ask questions and present scale options HIgH contrast desIgns (vIsual ImpaIrment) Font size and type, bolding, and using color contrasts can be elements of good design ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 33