TIp 13 Put YouR oWn SkIn In the GAMe Just because you have the opportunity to hide your identity when design- ing surveys doesn’t mean that you should. Sign your survey invites with your own name and at the end of the survey give them your email address so people can contact you with their feedback. We guarantee that people will appreciate your transparency and you’ll learn a lot from the direct feedback you’ll get. Source: Kelsy Saulsbury, Johnson & Johnson Vision (formerly with Schwan’s Shared Services), IIeX NA 2017 ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 34