TIp 10 GReAt uX WoRkS. uSe IMAGeS And otheR deSIGn eLeMentS When we provide a more enjoyable survey-taking experience we keep more people engaged in research, improving project feasibility and impor- tantly, improving coverage of our target populations. This leads of course to more reliable data upon which to base our business decisions. uSeFuL LInkS • Blog: MRII | Market Research Institute International: Making Surveys More Enjoyable ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 31