TIp 9 keeP It ShoRt If you’ve been following our handbooks, you’ve heard that it’s imperative to keep surveys short. Analysis of a proprietary online panel shows that complete rates start to decline at the 10 minute mark; the threshold is likely longer for those on online panels that receive a steadier stream of 25% 23% survey invites. 22% 15% 16% 12% to keep reduce survey length: • Focus the questionnaire on key questions 2 minutes 3 to 5 6 to 8 9 to 11 12 to 15 16 to 30 • Remind key stakeholders that data quality or less minutes minutes minutes minutes minutes increases with shorter surveys • Reduce wordiness of questions ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 30