TIp 8 do You need It toMoRRoW? Research timelines are continually shrinking and, as a result, you may face temptation to condense field length. Before doing so, consider whether doing so would jeopardize the validity of your sample. If you need 200 high incidence completes overnight, you can likely do so; however, at some point (e.g., n=1,000 completes overnight) representativeness of the sample will likely be compromised. To help make up for lost time, rethink how you treat holidays and weekends. In today’s plugged-in world, holidays and weekends no longer impact data quality or sample representativeness and, unless you’re using client sam- ple, response rates are minimally impacted. ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 29