TIp 2 be PARtICIPAnt-CentRIC And ShoW eMPAthY employ a partIcIpant- centrIc desIgn process shorT Is good, relevanT Is beTTer You no doubt have a well-grooved, client-centric design process in place to en- If your starting point is focused purely on what you want to get out of the sure that both your proposals and your research projects meet client needs. survey, then the advice is to keep the experience as short as possible. If you are also interested in what participants can get out of the survey, then you Create a parallel participant-centric process. At every stage of your process, are not so constrained. think about the impact of your decisions on the participant, evaluate what could be done differently to have a positive impact on clients and partici- Participants need to feel that their participation in research is meaningful. pants, and design accordingly. One way to do this is to deliberately include sections in the research that are relevant to the participants themselves. Try to find themes that are rele- vant to both the participant and the client, and build interesting questions and other engaging activities into your research. thInk About PARtICIPAntS AS WeLL AS CLIentS At eVeRY StAGe In YouR PRoCeSS Our A/B testing supports that you can create a 25-minute survey, which the vast majority of survey-takers found to be a very good experience and would willingly take similar types of surveys again. The key: relevance. Business Research Agency Data Collector Objectives Objectives Brief Brief Research Feedback very good somewhat good not very good Plan Pilot Implement Loop 63% 36% 1% Source: GRBN Online Survey Experience A/B Testing ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 23