TIp 3 be tRAnSPARent And ReSPeCt PeoPLe’S PRIVACY Transparency is key to successful customer-centricity in business, and Many people are very concerned about the privacy of their data. Their first in- equally, it is key to successful participant- centricity in research. stinct is to not trust you, so you need to earn that trust. Understand what peo- ple consider to be sensitive personal data and respect their right to privacy. Is there really any reason why you cannot tell participants at the end of the interaction who the research was conducted on behalf of? Is there any rea- son why you can’t share what value their participation has? 1-in-10 people have a high level of trust in market Again, don’t take it for granted that all data collectors are equal with respect research companies to protect and appropriately to transparency. Make sure yours is being transparent with participants. use their personal data. Less than half of survey-takers feel well- informed things to be transparent about: about how research companies collect, store, and use personal data. • What is expected from the participants • Who the research is for Only ask people for demographic and other profiling questions if they are • What will be done with their input relevant to your study, not “just in case”, and explain why you need the data. • how their personal data will be protected and Transparency is key. Whilst participants have legal protection, transparency appropriately used is about going beyond this to secure trust. ENGAGE 2.0 - 30 TIPS TO IMPROVE THE RESEARCH PARTICIPANT USER EXPERIENCE – A GRBN Handbook © 2020 GRBN 24